HOTEL OF THE WEEK

WHERE AND WHY

The 213-room hotel is on London’s Southampton Row between the vibrant West End and ultra-cool Farringdon, an area re-branded as Midtown by local businesses to ramp-up tourist appeal and highlight that it is close to the capital’s attractions.

NYX has the city’s tallest mural, London Colours, by street artist Dan Kitchener, on the facade. The flamboyant theme continues inside with urban-style graffiti, hexagon mirrored-tiles, pink neon and comic book pop art bouncing off the walls in the open-plan reception, bar and restaurant, above.

Our double room felt luxurious with a king-sized bed plus feather and down duvet. The ultra-cool bathroom came with designer toiletries, robes and NYX fluffy flipflops. Air-con, a laptop safe and free wi-fi were welcome, practical features. Special additions included a Nespresso machine, a red Smeg mini fridge with cocktail cans as well as Nyx-branded M&MS.

ON THE MENU

NYX Eat, Drink & Play is a good social space for drinks, breakfast, lunch and dinner inspired by the Americas and the Middle East.

Named after the Greek goddess of the night, the NYX comes alive after dark with DJS hitting the decks until 3am at weekends.

All-day dining options include Filipino adobo chicken and vegan jackfruit burgers, along with favourites like mac ‘n’ cheese and steaks. Afternoon tea features burritos, dark chocolate brownies and a punchy margarita.

WHILE YOU’RE THERE

Visit the Rena Spa and Leisure with a 43ft Greco-roman pool, sauna, steam room, gym and exercise classes. Opening soon on the 10th floor, the Glasshouse, which has a retractable roof, will be a skyline venue for drinks. Oxford Street, Covent Garden, Soho, the British Museum and Theatreland are all in walking distance.

WAKE UP CALL

Rooms from £200 per night. nyx-hotels.com/londonholborn