Apple reveals its vision for the future of retail

Apple has opened a new retail store in Milan, Italy, showcasing its latest vision for retail. Located just off one of the most popular pedestrian streets in the city, Apple Piazza Liberty features a dramatic glass fountain that serves as the entrance to the store.

“To work within one of Italy’s historic piazzas is both a great responsibility and wonderful challenge,” says Jony Ive, Apple’s chief design officer. “We combined two fundamental elements of the Italian piazza – water and stone – adding a glass portal that creates a multi-sensory experience as visitors enter the store through a cascading fountain that seems to envelop them.”