THE WORLD'S WARMEST BASELAYER

Over the last 10 years, baselayers have become an essential piece of clothing for athletes and people who spend time outside in the cold. It’s a competitive market, with some of the biggest names in sportswear making them, so why does Japanese company Zerofit believe it has the products to stand out? The answer is simple – Zerofit’s Heatrub ULTIMATE is the most technically advanced baselayer on the planet.

WHAT MAKES IT SO GOOD? 1. It's five times warmer than a standard base layer

This is a fact, not a guess.

The Boken Institute in Osaka tested the heat retention of the Zerofit and give it a rating of 0.78; a standard baselayer would have a rating of 0.1 to 0.14 ( a jumper would typically have a rating of around 0.3).

2. Instant heat the moment you put it on

A standard baselayer traps body heat between your skin and the material, so it takes a little time before you feel its benefits. With Zerofit, FIVE separate fabrics, along with a patented knitting process, create instant warmth as soon as you pull it on.

3. Heat maintenance and temperature regulation

Extra- long fibres on the inside of the garment ( you can actually see them) gently rub against your skin as you move. This creates frictional heat which means the instant heat is retained.

4. More freedom to move

The majority of baselayers use compression to keep you warm, by sealing your body heat inside the garment. Due to Zerofit’s unique fabric mix you don’t need that tightness for it to work. Many people who don’t like baselayers say it’s because it’s too tight – you don’t have that issue with the Ultimate.