Interview: Ken Segall

Former Apple ad man on Steve Jobs, simplicity, and why an Apple car wouldn’t be so crazy. Caitlin McGarry reports

As creative director of advertising agency TWBA/Chiat/Day, Ken Segall crafted ads for NeXT Computer and then Apple. He helped create the iconic ‘Think Different’ campaign upon Steve Jobs’s return to Apple and gave the iMac its name when Jobs preferred a pretty terrible alternative. Segall spent 12 years working alongside Jobs, in the process picking up enough tips on running a successful business that he wrote two books behind Apple’s guiding principle: simplicity above all else.