Face­book brings selfie fil­ters to Live video

Face­book’s Masks fea­ture was launched in time for Hal­loween, but it is re­ally a jab at Snapchat. Caitlin Mc­Garry re­ports

iPad&iPhone user - - CONTENTS -

In a bid to get more peo­ple using Face­book’s Live video fea­ture, the net­work shame­lessly snagged Snapchat’s selfie fil­ters for its iOS app. The new fea­ture, called Masks, so when you open Face­book, you’ll see a new mask op­tion when you start shoot­ing a live video from your front-fac­ing cam­era. Specif­i­cally, you have to tap on the Live Video icon at the top of your Time­line, then tap the wand in the up­per-left cor­ner of the video screen, then se­lect the Masks icon in the nav­i­ga­tion bar at the bot­tom of your screen.

Face­book bought video fil­ter start-up Mas­quer­ade in March, and now we’re see­ing what the team has been up to. Be­tween the newly launched Instagram Sto­ries, a car­bon copy of Snapchat Sto­ries, and Face­book’s take on selfie fil­ters, it’s clear that Big Blue is tak­ing every­thing we love about Snapchat and bring­ing it to a much wider au­di­ence. Will that kill its ri­val? Prob­a­bly not, es­pe­cially with Face­book Masks be­ing tied to Live video. But Face­book knows a good thing when it sees it, and if it can’t buy Snapchat, it might as well copy its best fea­tures.

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