Ap­ple could still launch a new iPad Pro at Ap­ple Park

Could Ap­ple be sav­ing more sur­prises for Ap­ple Park’s grand open­ing in April? Os­car Ray­mundo re­ports

iPad&iPhone user - - NEWS -

You could ar­gue that Ap­ple just had its first ever non-event. As we looked at ear­lier (page 4), the firm launched a red iPhone 7, and a bunch of new iPhone cases and Ap­ple Watch bands. In ad­di­tion, Ap­ple in­creased the iPhone SE stor­age size op­tions to 32- and 128GB, up from 16- and 64GB.

The sim­ply named iPad serves as a re­place­ment for the iPad Air line. Start­ing at £339, the iPad is ac­tu­ally cheaper

and faster than the most re­cent iPad Air 2. The iPad line-up reshuf­fle also claimed another ca­su­alty: the iPad mini 2. Cus­tomers in­ter­ested in pur­chas­ing a 7.9in iPad will have to set­tle for just one model in one stor­age size, the 128GB iPad mini 4 for £419.

Typ­i­cally, Ap­ple would an­nounce all these new prod­ucts dur­ing a spring event. Last year, for ex­am­ple, Ap­ple de­buted the iPhone SE and the 9.7in iPad Pro in March. In 2015, Ap­ple used the spring event to un­veil the 12in Mac­Book and Ap­ple Watch.

Has Ap­ple shifted its prod­uct launch strat­egy? This un­der­stated prod­uct roll­out could seem to sug­gest that Ap­ple is opt­ing to forego splashy events. In­stead, this time Ap­ple chose to sim­ply up­date its on­line store with new stuff. If this were any other year, it might be safe to as­sume that a spring event has been shelved. Per­haps Ap­ple de­cided to shift fo­cus to its Septem­ber event, which is al­ready highly an­tic­i­pated given the ru­mours of a tenth an­niver­sary iPhone un­veil­ing. Or maybe there’s One More Thing com­ing this spring after all.

New iPad Pro at Ap­ple Park?

Ap­ple al­ready has an event slated this spring: the grand open­ing of its Ap­ple Park space­ship cam­pus in Cu­per­tino. Could Ap­ple use the oc­ca­sion to re­veal a new prod­uct then, too? After all, what bet­ter way to cel­e­brate the new head­quar­ters than with a prod­uct un­veil­ing?

Plus, there’s been spec­u­la­tion that Ap­ple was work­ing on a new iPad, but not the one we got. The model we’re still ex­pect­ing is a 10.5in iPad Pro, one that would bridge the size gap be­tween the 9.7in model and the 12.9in iPad. That Pro could still be on re­serve to be an­nounced.

Fur­ther­more, there was spec­u­la­tion that Ap­ple would re­fresh the iPhone SE line with an SE 2 this year. Such de­vice could still launch, but it’s not as likely see­ing how Ap­ple has just up­graded the orig­i­nal’s stor­age sizes.

Ever since Ap­ple launched two ver­sions of the iPhone with the 6 and 6 Plus, the iOS de­vice line-up has only ex­panded. There are now enough iPhone and iPad mod­els of al­most ev­ery size, stor­age ca­pac­ity, and colour. And there will be even be more op­tions to choose from later this year, with ru­mours point­ing a three-pronged launch of the iPhone 7s, the 7s Plus and the 8, or what­ever the tenth an­niver­sary iPhone ends up be­ing called. And that’s not even count­ing when­ever the Mac, Ap­ple Watch and Ap­ple TV get up­graded.

If Ap­ple is get­ting ready to make a prod­uct an­nounce­ment at the new Ap­ple Park, it’s prob­a­bly best that it keeps it fo­cused. Tim Cook on­stage with a new iPad Pro tells a con­cise story about Ap­ple’s fu­ture.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.