The iPad in 2018

If you want to get a sense of where the iPad will go in 2018, look to the iPhone X, writes Ja­son Cross

iPad&iPhone user - - FEATURE -

When it comes to the tablet mar­ket, there’s the iPad and there’s ev­ery­body else. Ap­ple dom­i­nates the mar­ket, es­pe­cially in the pre­mium price range. To hold on to its po­si­tion, Ap­ple has been kept things fresh with new mod­els like the

12.9in iPad Pro and new tech­nolo­gies like Ap­ple Pen­cil and Pro­Mo­tion.

But the fun­da­men­tal de­sign of the iPad hasn’t changed much in years. That could all change in 2018, as Ap­ple gives use the first holis­tic new iPad de­sign in a very long time. What’s the lat­est? Ac­cord­ing to Dig­iTimes, which cites “sources from re­lated up­stream sup­pli­ers,” Ap­ple wants to re­lease a new, cheaper 9.7in iPad in 2018. The sources claim the model would start at around £259. That’s con­sid­er­ably cheaper than the al­ready rather af­ford­able £329 iPad Ap­ple sells to­day.

No spec­i­fi­ca­tions or de­tails were given, just an es­ti­mated ar­rival of “sec­ond quar­ter of 2018”. Plau­si­ble?

Ap­ple’s iPad sales have been in a slow down­ward slide from its heights in 2014, but have started to re­cover this year thanks in large part to the new lower-priced £329 model. It makes sense for Ap­ple to keep the price pres­sure on.

This may not be a new model, but just a tweaked ver­sion of the cur­rent model ex­pected to sell at a lower price, with more ad­vanced iPads and iPad Pros fill­ing out the rest of the pric­ing stack. New A11X pro­ces­sor Re­cent iPad mod­els have come equipped with new A-se­ries chips based on the same ar­chi­tec­ture that de­buted in the pre­vi­ous year’s iPhones. For ex­am­ple, the A10 found in the iPhone 7 and 7 Plus has two

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