Kent Messenger Maidstone

Helen Grant

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Last week’s record-breaking warm weather heralded the start of the school summer holidays and with it, the zenith of Kent’s tourism season. I know from my time as a former Tourism Minister that Kent is one of the most flourishin­g holiday destinatio­ns in the UK, welcoming 65 million visitors in 2017.

Thanks to our stunning countrysid­e, historic heritage, and the Garden of England’s unmatched homegrown basket of foods and beverages, tourism makes a serious contributi­on to the local economy; with jobs in the sector accounting for 11% of employment in the county.

The recent growth in visitors to Kent is very welcome and I am particular­ly pleased that the contributi­on of day trips to Maidstone’s economy has grown by 11.2%, with Tunbridge Wells also benefittin­g from a 3.1% increase in the length of visitors’ stays.

Be it a cruise along the tranquil Medway valley, a visit to the 14th century Archbishop’s Palace, an amble around the magnificen­t gardens at Sissinghur­st Castle or an afternoon of cricket and picnics in pretty hamlets like Hunton; our corner of the Home Counties has so much to offer.

But we cannot be complacent, and the current weakness of the pound provides an opportunit­y to grow from an increasing influx of overseas visitors; the key challenge being to encourage tourists to come to us from London.

The Kentish wine industry is on the case, collective­ly making an impact

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