Big­ger pic­ture

Cineworld re­veals plans to ex­pand Ash­ford cin­ema Three ex­tra screens to in­clude IMAX Firm to run town cen­tre cin­ema un­der ‘Pic­ture­house’ brand

Kentish Express Ashford & District - - Front Page - by Ai­dan Bar­low abar­low@thek­m­group.co.uk @aidan­bar­lowKM

Movie-lovers could soon en­joy their favourite films on a gi­ant IMAX screen as part of plans to ex­pand Ash­ford’s mul­ti­plex cin­ema.

The screen would be only the sec­ond of its type in Kent and would be built at the Cineworld com­plex in the Eureka Leisure Park near junc­tion 9 of the M20.

A plan­ning ap­pli­ca­tion for the has been sub­mit­ted to Ash­ford Bor­ough Coun­cil’s (ABC) plan­ning de­part­ment to­day (Thurs­day) by Land Se­cu­ri­ties.

It has been val­i­dated and is avail­able for the pub­lic to view on­line, and will in­clude a to­tal of three more screens at the com­plex.

Cineworld boasts 12 screens at the site, and is also be­hind the planned six screen cin­ema de­vel­op­ment in Ash­ford town cen­tre.

The screens in El­wick Place will be op­er­ated by a com­pany called Pic­ture­house, which is Cineworld’s bou­tique cin­ema brand.

Com­pany di­rec­tor Kevin Frost said: “We are com­mit­ted to bring­ing the best cin­ema choice to our Ash­ford cus­tomers.

“That means pro­vid­ing both an out-of-town mul­ti­plex ex­pe­ri­ence at Eureka Park which will in­clude new IMAX and 4DX the­atres, and an in-town bou­tique cin­ema of­fer with a out­stand­ing food and bev­er­age ser­vice at El­wick Place.”

The news has been wel­comed by ABC leader Gerry Clark­son who said it is vi­tal that plan­ning pro­cesses are ad­hered to at the Eureka Park site.

He said: “That such a sig­nif­i­cant op­er­a­tor as Cineworld has sub­mit­ted plans for an IMAX at Eureka, in ad­di­tion to the com- ple­men­tary six screens in El­wick Place, should il­lus­trate that Ash­ford con­tin­ues to at­tract ma­jor in­vest­ment.

“It is seen by in­vestors as an in­te­gral part of their busi­ness mod­els.”

The El­wick Place cin­ema scheme is be­ing led by de­vel­oper Stan­hope. Com­pany di­rec­tor Gary Bourne said the Cineworld part­ner­ship is a big step for­ward for the town cen­tre site.

He added: “Cineworld’s com­mit­ment to bring the bou­tique Pic­ture­house brand to the town cen­tre will make a real difference to the town’s econ­omy, in­clud­ing in the even­ing.

“Along with the new restau­rants it will strengthen the ex­ist­ing leisure of­fer, drive growth and ben­e­fit the town as a whole.”

What do you think? Write to Ken­tish Ex­press, 34-36 North Street, Ash­ford, TN24 8JR or email ken­tish­ex­press@thek­m­group.co.uk

Above and below right, artist’s im­pres­sions of the new de­vel­op­ment planned for El­wick Place in Ash­ford

Pic­ture: iS­tock.com

Cin­ema-go­ers could soon be en­joy­ing their films on a gi­ant IMAX screen at Cineworld

Pic­ture: Andy Jones FM4403375

Cineworld, Ash­ford

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