HOW A DANISH CARPENTER CONQUERED THE WORLD’S TOYSHOPS

Kentish Express Ashford & District - - Building Excitement -

Lego is a line of plas­tic con­struc­tion toys that are man­u­fac­tured by The Lego Group, which is based in Bil­lund, Den­mark.

The com­pany’s flag­ship prod­uct, Lego, con­sists of colour­ful, in­ter­lock­ing plas­tic bricks ac­com­pa­ny­ing an ar­ray of gears, fig­urines called minifig­ures, and other parts.

As every lit­tle boy and girl (and mum and dad) knows, Lego pieces can be as­sem­bled and con­nected to con­struct ob­jects, ve­hi­cles, build­ings and work­ing ro­bots. The Lego Group be­gan man­u­fac­tur­ing the in­ter­lock­ing toy bricks in 1949.

Since then it has be­come a global brand, with six Le­goland amuse­ment parks now in ex­is­tence.

As of July 2015, 600 bil­lion Lego parts had been pro­duced.

In Fe­bru­ary 2015, Lego re­placed Fer­rari as Brand Fi­nance’s “world’s most pow­er­ful brand”.

The Lego Group be­gan in the work­shop of Ole Kirk Chris­tiansen (1891–1958), a carpenter from Bil­lund, who be­gan mak­ing wooden toys in 1932. In 1934, his com­pany came to be called Lego, de­rived from the Danish phrase leg godt, which means “play well”.

In 1947, Lego ex­panded to be­gin pro­duc­ing plas­tic toys and two years later be­gan pro­duc­ing an early ver­sion of the in­ter­lock­ing bricks.

The bricks, orig­i­nally man­u­fac­tured from cel­lu­lose ac­etate, were a devel­op­ment of the tra­di­tional stack­able wooden blocks of the time.

The mod­ern Lego brick de­sign was patented on Jan­uary 28, 1958.

The Bricks Bri­tan­nia ex­hi­bi­tion, to open at Easter, will fea­ture mod­els of Pull­man car­riages and street scenes

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