Show­ing off with pop-up per­for­mances

Kentish Express Ashford & District - - County Square -

An Ash­ford shop­ping cen­tre’s an­nual pop-up fash­ion show held last Satur­day was a roar­ing suc­cess with most of the fash­ion out­lets tak­ing part.

County Square cen­tre man­ager Frances Burt said: “The event has been tak­ing place for nearly 10 years and is aimed at not only draw­ing peo­ple into the cen­tre but at pro­vid­ing an op­por­tu­nity for shops to show their clothes.”

Pop-up per­for­mances took place on Satur­day in var­i­ous lo­ca­tions through­out the cen­tre with mod­els show­ing off the lat­est fash­ions from County Square’s re­tail­ers. Th­ese in­cluded out­fits from New Look, Next, De­sign­ers at Deben­hams, River Is­land, Pea­cocks, M&S, Se­lect, Bon Marche and Yours.

A New Look spokesman said: “It was re­ally good for show­cas­ing our clothes. We had a lot of sales af­ter the show with a lot of them be­ing the new stock show­cased, so it def­i­nitely boosted our sales.”

Twenty-five shop­pers were also given en­velopes with the chance to win a voucher worth £25 at each show.

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