Forced out by high rents

Kentish Express Ashford & District - - Town Centre Changes -

An in­de­pen­dent lin­gerie shop in the town cen­tre has closed.

El­e­gance Lin­gerie in High Street served its fi­nal cus­tomers in Ash­ford last Thurs­day fol­low­ing four years of trad­ing.

Owner Dawn Luck opened the shop in 2013 in the site of the for­mer Pinkies nail sa­lon at 73a High Street.

But due to in­creas­ing busi­ness rates, the bra-fit­ting ex­pert has made the tough choice to move her busi­ness to Hythe.

Ms Luck said: “I have a good busi­ness. It’s a spe­cial­ist lin­gerie shop with cup size up to a J.

“I’ve got 12 years’ ex­pe­ri­ence in bra fit­ting.

“I came to Ash­ford four years ago, and all the time the rent and rates are in­creas­ing, and the foot­fall in Ash­ford over the last 12 months has just been shock­ing.

“All the over­heads are in­creas­ing and I can’t do it any longer.”

El­e­gance also of­fer mas­tec­tomy bras and worked with can­cer units across Kent.

But it’s not all bad news, as Ms Luck is now mov­ing her lin­gerie store to new premises in Hythe.

The busi­ness will move to 141 High Street and open on Fri­day, July 14, at 10am.

Ms Luck con­tin­ued: “I’m go­ing to smaller premises so I my rent is more af­ford­able.

“I’m sad to be leav­ing, I love the shop but I can’t make my busi­ness work while it is still here in Ash­ford.

“All my cus­tomers have said they’ll all come and find me.

“It’s all pos­i­tive. I’m re­ally look­ing for­ward to my new chal­lenge.”

All stock was moved out last Fri­day.

The shop had pre­vi­ously been short­listed for a na­tional award for the best new­comer cat­e­gory in the Stars Un­der­lines Best Shop Awards.

Aquarius Beauty Clinic on the lower level of the build­ing will re­main open on the same site.

Dawn Luck, owner of El­e­gance Lin­gerie

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.