Trav­elodge confirms new ho­tel as part of town’s £75 mil­lion re­gen­er­a­tion

Kentish Express Ashford & District - - Elwick Place Development - By Ai­dan Bar­low

A na­tional com­pany has con­firmed it will op­er­ate a town cen­tre ho­tel which is cur­rently un­der con­struc­tion.

The £75 mil­lion re­gen­er­a­tion scheme at El­wick Place will see a 58-bed­room ho­tel, six-screen cin­ema, eight restau­rants, and 280 park­ing spa­ces be­ing built on the for­mer Ash­ford Mar­ket site.

Cineworld will be run­ning the cin­ema as part of its Pic­ture­house brand on the derelict land op­po­site Deben­hams.

Now, Trav­elodge has been un­veiled as the neigh­bour­ing ho­tel, which will boast the bright rooms along with its own cafe and bar area.

The com­pany has signed a long-term lease for the town cen­tre site for 25 years, and hopes its prox­im­ity to the rail­way sta­tion will boost busi­ness.

Trav­elodge de­vel­op­ment man­ager, John Hardy, said: “We are de­lighted to be one of the an­chors for the El­wick Place de­vel­op­ment and ex­tend our in­vest­ment in Ash­ford.

“Our ex­ist­ing ho­tel at Eureka Leisure Park has per­formed strongly since it opened 17 years ago, so we are de­lighted to now be part of the fan­tas­tic new leisure scheme in Ash­ford town cen­tre.

“It will be lo­cated very close to the rail­way sta­tion and, with the all of the great restau­rants, shops and leisure fa­cil­i­ties in the im­me­di­ate area, this will be a su­perb lo­ca­tion for both leisure and busi­ness cus­tomers.”

The scheme is be­ing com­pleted by Stan­hope Plc, which has re­cently been work­ing on re­gen­er­at­ing the for­mer tele­vi­sion cen­tre at White City in London, sold by the BBC in 2012.

The de­vel­oper will con­struct the build­ings on the land which is owned by Ash­ford Bor­ough Coun­cil.

The coun­cil will then re­ceive rent from Pic­ture­house, Trav­elodge and other busi­nesses on the site.

Coun­cil leader Gerry Clark­son said: “The busi­ness case is ro­bust and the ben­e­fits for Ash­ford are sub­stan­tial.

“This project may well be looked upon in the fu­ture as the turn­ing point where we ac­tu­ally be­came a se­ri­ous busi­ness en­ter­prise, where res­i­dents reap the fi­nan­cial ben­e­fit from our am­bi­tious eco­nomic ac­tiv­i­ties.

“We will very soon see vis­i­ble re­sults as the build­ing be­comes a fo­cal point on the Ash­ford sky­line. It will se­cure a source of in­come in the long term that will en­able us to de­liver our ser­vices to the whole of the bor­ough.”

What do you think? Write to Kentish Ex­press, Unit 4, Park Mall shop­ping cen­tre, Ash­ford TN24 8RY or email ken­tish­ex­press@ thek­m­ Right, de­vel­op­ers and coun­cil

chiefs have cel­e­brated the work start­ing at El­wick Place

Pic­ture: Red­wood Con­sult­ing

Artist’s im­pres­sion of how El­wick Place will look with ho­tel op­er­a­tor Trav­elodge set to open a new ho­tel and a six-screen cin­ema op­er­ated by Cineworld op­po­site

Con­struc­tion on the six-cin­ema Cineworld, op­po­site Deben­hams, is al­ready un­der way

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