Travelodge confirms new hotel as part of town’s £75 million regeneration

A national company has confirmed it will operate a town centre hotel which is currently under construction.

The £75 million regeneration scheme at Elwick Place will see a 58-bedroom hotel, six-screen cinema, eight restaurants, and 280 parking spaces being built on the former Ashford Market site.

Cineworld will be running the cinema as part of its Picturehouse brand on the derelict land opposite Debenhams.

Now, Travelodge has been unveiled as the neighbouring hotel, which will boast the bright rooms along with its own cafe and bar area.

The company has signed a long-term lease for the town centre site for 25 years, and hopes its proximity to the railway station will boost business.

Travelodge development manager, John Hardy, said: “We are delighted to be one of the anchors for the Elwick Place development and extend our investment in Ashford.

“Our existing hotel at Eureka Leisure Park has performed strongly since it opened 17 years ago, so we are delighted to now be part of the fantastic new leisure scheme in Ashford town centre.

“It will be located very close to the railway station and, with the all of the great restaurants, shops and leisure facilities in the immediate area, this will be a superb location for both leisure and business customers.”

The scheme is being completed by Stanhope Plc, which has recently been working on regenerating the former television centre at White City in London, sold by the BBC in 2012.

The developer will construct the buildings on the land which is owned by Ashford Borough Council.

The council will then receive rent from Picturehouse, Travelodge and other businesses on the site.

Council leader Gerry Clarkson said: “The business case is robust and the benefits for Ashford are substantial.

“This project may well be looked upon in the future as the turning point where we actually became a serious business enterprise, where residents reap the financial benefit from our ambitious economic activities.

“We will very soon see visible results as the building becomes a focal point on the Ashford skyline. It will secure a source of income in the long term that will enable us to deliver our services to the whole of the borough.”

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chiefs have celebrated the work starting at Elwick Place

Picture: Redwood Consulting Artist’s impression of how Elwick Place will look with hotel operator Travelodge set to open a new hotel and a six-screen cinema operated by Cineworld opposite

Construction on the six-cinema Cineworld, opposite Debenhams, is already under way