Kentish Gazette Canterbury & District
Vitara tops poll… honest
Honest John readers have voted the Suzuki Vitara as the overall Car of the Year, over and above a class win for Most Popular Crossover.
More than 4,400 owner reviews have been posted on Honestjohn.co.uk, with 2.27 million visitors to the model’s reviews pages between April 2015 and April 2016.
Suzuki says the introduction of the powerful 1.4-litre turbocharged Boosterjet engine in January this year has further increased the Vitara’s popularity among readers. What’s more, a light-hearted Honest John video based on the car is the site’s most popular to date, with over 250,000 views.
Commenting on the awards, Daniel Harrison, editor of honestjohn.co.uk, said: “Our readers tell us that they want cars that are practical, well built and honest when it comes to fuel consumption.
“Vitara offers all of that with a dash of style and sense of occasion. It’s no surprise that it’s been such a hit on the site. The addition of the state-of-the-art Boosterjet petrol engine earlier this year was the icing on the cake and another reason for us to recommend what is a great all-rounder.
“This has been the most popular car of the past 12 months with our users and, from the feedback we’ve had so far, it has every reason to be our Car of the Year.”
Suzuki’s Dale Wyatt added: “This really is a fantastic achievement for us at Suzuki; our compact and lightweight SUV is proving to be really popular on the roads now with 10,000 sold since launch last year. It’s great news for us that so many of our customers have voted for it on honestjohn. co.uk.
“Our research shows that over 65% of prospective customers who test drive a Vitara will purchase one. This is certainly reflected in the great comments by Honest John users that they made the right decision.”