Highcross jewellery store closes for major makeover
A HIGHCROSS jewellery store is being transformed to provide what is described as a “relaxed, inclusive and experiential” in-store offering.
Goldsmiths, on the upper level of the city shopping centre, is closed while the huge refurbishment is being carried out.
However, the luxury watch and jewellery retailer’s pop-up store, next to Boots, remains open in the meantime.
According to the retailer, the new store concept will be focused on luxury watch brands such as Rolex and Cartier, complemented by fine jewellery brands such as Gucci and
FOPE, and supported by a leading in-store hospitality experience.
Goldsmiths, which is part of the Watches of Switzerland Group, is planning to unveil its new store concept in major retail hubs and regional stores across the UK from October. Canterbury, Reading and Brighton will open in October, with Braehead, Leeds and Leicester set to open in November.
There will be dedicated areas for brands such as Rolex, Omega, Cartier, TAG Heuer, Breitling, Tudor, IWC, Hublot and Panerai. As well as watches, there will be jewellery from brands such as FOPE, Messika, Gucci,
Jenny Packham and Goldsmiths’ sister brand Mappin & Webb.
Stores will have an open, flexible layout with VIP areas and hospitality bars where customers will be able to enjoy ‘curated’ food and drinks and consider their purchases in comfort.
Craig Bolton, executive director of the Watches of Switzerland Group, said: “Luxury today has become far more relaxed, inclusive, and experiential.
“We believe the repositioning and new store concept will transform not just the Goldsmiths profile and experience, but also brings some fresh life to our high streets.”