Make next break into adventure
THRILL-SEEKING challenges and adventure activities are being promoted as part of a campaign to encourage families to include physical activities when booking a break.
Developed by Visit Leicester and Active Together, Fitcation features more than 40 bookable activities and challenges in Leicestershire covering three themes - adrenaline escapes, sporting escapes and active family escapes.
Activities for the more adventurous include quad bike safari, hovercraft piloting, diving, skydiving and gliding.
Families can try roller discos, an eight-acre maize maze or a round of crazy golf on a dairy farm.
Organisers said the breaks aim to help people to stay healthy, energised and happy.
Councillor Piara Singh Clair, dep
CAMPAIGN PUTS EMPHASIS ON ACTIVE HOLIDAY OPTIONS IN CITY AND COUNTY
We want Leicester and Leicestershire to be a destination of choice for those taking holidays
uty city mayor, said: “Fitcation was inspired by the desire to make Leicester and Leicestershire a distinctive destination that unifies both urban and rural areas.
“Recent reports have shown that recovery in our local tourism sector has been stronger than in many other parts of the country.
“We are hoping that, through campaigns such as Fitcation, we will continue to help businesses to thrive and grow.
“We want Leicester and Leicestershire to be a destination of choice for those taking holidays and short breaks in the UK.” Councillor Deborah Taylor, deputy leader of Leicestershire County Council, said: “This campaign provides visitors with a great opportunity to enjoy all the beautiful natural surroundings we have.
“We have over 70 miles of waterways that are perfect for enjoying on a narrowboat, from a kayak or paddleboard, plus lakes and coves which are perfect for open-water swimming or diving, country parks for mountain biking and the National Forest for walking and cycling. “After two years of restrictions, we are all keen to get back out and have fun with the friends and family we’ve been separated from, and this campaign gives plenty of inspiration for having fun together.”
Coun Piara Singh Clair