De­sign Clas­sic

Living Etc - - CONTENTS -

How the fat­boy orig­i­nal brought the bean­bag back in fash­ion

de­signer Jukka setälä, 1998. de­tails orig­i­nal stonewashed bean­bag, £159.95, Fat­boy. Back­ground Take the ubiq­ui­tous bean­bag, mass-pro­duced since the seven­ties, add the big beats of Fat­boy slim’s mu­sic and what do you get? An in­no­va­tive, big-as-a-per­son bean­bag remixed for the 21st cen­tury, with just the right amount of cheek. Rec­tan­gu­lar, with a wipe-clean ny­lon cover and Eps fill­ing that moulds to the shape of your body, its Fin­nish de­signer Jukka setälä play­fully dubbed his cre­ation ‘Fat­boy’, writ large on a su­per­sized red la­bel, as a nod to the mu­sic he was lis­ten­ing to in 1998 while he de­signed it. Dutch en­tre­pre­neur Alex Bergman im­me­di­ately spot­ted the de­sign’s po­ten­tial and snapped up the rights. he pro­duced Fat­boy orig­i­nal in a range of bold colours in 2002 and it quickly be­came the must-have lounge chair for mod­ern spa­ces, from rooftop gar­dens to sil­i­con start-up of­fices – the per­fect per­sonal chill-out zone for lounge-lovers across the world. From power naps to pool­side hangouts, the orig­i­nal hit the spot, knock­ing up sales of more than a mil­lion since it launched and paving the way for a whole Fat­boy fam­ily of sim­i­larly quirky prod­ucts. The very def­i­ni­tion of liv­ing it large, this lounge hero and icon of mod­ern liv­ing has come a long way, baby. now, can some­one give us a hand up, please?

words / heather young

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