Tasty deal as Welsh cheese brand joins Scarlets family
THE Scarlets rugby region in Llanelli have welcomed South Caernarfon Creameries (SCC), producers of the award-winning Welsh Dragon cheese and butter brand, to the side’s commercial family.
Based on the beautiful Llyn Peninsula in north Wales, SCC is a farmers co-operative made up of 145 farms, some of which have been supplying milk for generations.
SCC prides itself on their close relationships with their farmers. All farmers are ‘red tractor assured’, working to conserve the stunning scenery of the Welsh countryside.
Dragon marketing manager Kirstie Jones said: “We are really excited to be joining the Scarlets family and building our brand in the south Wales area. The Scarlets have a great affinity with the community and we can’t wait to be a part of that.”
As well as match-day hospitality, Dragon will have a presence in the Supporters Village before and after games, while also supplying their Welsh cheese and butter into the stadium, including consumer favourites Welsh Slate Cavern Aged Cheddar, Halen Môn Mature Cheddar and their Cavern Aged Penderyn Whisky blend.
In addition, the Dragon branding will be shown at Parc y Scarlets and in the match-day programme.
Scarlets head of commercial James Bibby said: “It is always great to welcome new commercial partners on board and we are thrilled that Dragon have joined the Scarlets family this season.
“We met the (Dragon) team in north Wales during our pre-season camp in August and it was clear that they share the same ambition and community values as us.
“We look forward to working together in the future and welcoming SCC to Parc y Scarlets business club during the season.”
For more about Dragon go to www. dragonwales.co.uk.