Evening Standard

All the world’s stage

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MAINTAININ­G the momentum of the #LondonIsOp­en campaign, stars of the West End have now joined the postBrexit drive to attract internatio­nal talent and investment to the city. London’s position as the world’s theatre capital is plain: the West End attracts bigger crowds than Broadway and is a pull not only to audiences here but also to tourists from around the UK and abroad. Its openness to the world will ensure it remains centre-stage.

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