Awards short­list

Loughborough Echo - - NEWS -

THE Keg­worth-based char­ity re­tail op­er­a­tion of the Air Am­bu­lance Ser­vice has been short­listed for a pres­ti­gious prize for their use of tech­nol­ogy in the 2017 Char­ity Re­tail Awards.

The char­ity, which op­er­ates the na­tional Chil­dren’s Air Am­bu­lance and the lo­cal air am­bu­lance ser­vices for War­wick­shire, Northamp­ton­shire, Der­byshire, Le­ices­ter­shire and Rut­land, uses e-com­merce soft­ware to max­imise the value of goods they sell on Ama­zon. Since go­ing live in July 2016, £156,000 of books, DVDs, CDs, videos and toys have been sold to 25,000 cus­tomers in Europe and UK.

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