Revamp completed at town McDonald’s
Digital transformation at Park Road
A REVAMP has been carried out at the McDonald’s restaurant in Park Road, Loughborough, which has now reopened for business.
It has undergone a digital transformation, offering customers more options on how they order, including the new ‘click and collect’ service.
The new mobile app means that customers can order when and where they want and at their own pace, without having to queue. They can also redeem offers and access menu updates.
If customers order using the app, when they arrive at the restaurant they scan the code at the mobile order check-in point in the restaurant, then pick where you would like to eat; table service, eat in, or take out. They will be given an order number, can pay immediately via the app using your credit or debit card, keep an eye out for their order number and collect when ready.
Franchisee Andy Rhodes, who employs 168 staff across the area, said: “I’m proud to be able to offer customers more choice as to how they enjoy their McDonald’s experience with this new digital store.
“McDonald’s is committed to harnessing digital innovation to provide our customers with the food they want, when and how they want it, as seen with the addition of mobile ordering. We anticipate ‘click and collect’ being very popular particularly when people are in a hurry and on-the-go.”
Other changes made to the restaurant include selfservice kiosks and the digitalisation of the restaurants has also made table service possible.
Over 80 per cent of McDonald’s restaurants across the country have been digitally transformed in the past three years. By the end of 2018, all McDonald’s restaurants in the UK will offer customers an enhanced digital McDonald’s experience. Other digital features in the restaurants include free to use tablets and mobile phone charging points.