Charity teams up with agency
LEICESTERSHIRE creative agency Masters Allen has agreed a ‘Services in Kind’ partnership with Mountsorrelcharity Alex’s Wish.
Anstey-based Masters Allen have agreed to support Alex’s Wish as their sole creative agency.
Alex’s Wish is a charity set-up in 2012 with the sole aim of eradicating Duchenne Muscular Dystrophy - a life limiting disease affecting one in every 3,500 boys born, which currently has few treatments and no cure.
Masters Allen will be collaborating with Alex’s Wish on creative campaigns designed to raise the profile of both the charity and Duchenne Muscular Dystrophy.
Aidan Rooney, managing director and partner at Masters Allen, said: “We’ve been Alex’s Wish Business Club members for some time now but felt that we could do so much more to help the charity. Duchenne is a seriously aggressive form of
Muscular Dystrophy and currently incurable.
“Emma Hallam, Alex’s mum and charity founder, is doing everything she can to change that. Emma wants Alex’s Wish to raise another £1m to fund vital research into finding treatments and - ultimately - a cure.
“We want to be part of that effort and, via this partnership whereby we donate our time and skills to Alex’s Wish, we’re very much looking forward to working with Emma to do just that.”
Emma added: “Since day one our goal has always been to find a cure for Duchenne Muscular Dystrophy. The money we raise is used to fund vitally important research, clinical trials and treatments for this condition.
“Our partnership with Masters Allen is super exciting and will help us to raise the profile of our charity and the condition - which is vital to achieving our end goal.”