Loughborough Echo

Going gold for poorly children

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AMAZON and employee volunteers in Kegworth have donated £1,000 to Together for Short Lives as part of the company’s global Amazon Goes Gold campaign during Childhood Cancer Awareness Month.

It is Amazon’s annual campaign to raise awareness and funds during Childhood Cancer Awareness Month.

In addition to partnering with hospitals and research organisati­ons around the world, the company also wraps a selection of its delivery fleet in gold ribbons during the month of September to further increase awareness across its network.

Andy Fletcher, Chief Executive Officer of Together for Short Lives said: “It’s fantastic to see so many of the team at Amazon in Kegworth come to work in their pyjamas in support of Childhood Cancer Awareness month. I’d like to thank Celia and the local team for raising awareness through #AmazonGoes­Gold and for providing us with a donation, which will be greatly appreciate­d by everyone at Together for Short Lives.”

“While we’re all facing a global pandemic, more than 300,000 children will also be diagnosed with paediatric cancer this year, and it’s the number one noncommuni­cable disease causing the death of children around the world.”

Celia Syme, Site Leader at the Kegworth Amazon fulfilment centre said: “We’re incredibly proud to partner with Together for Short Lives for Amazon Goes Gold.

“We want patients and kids everywhere affected by childhood cancer to imagine the future innovators in themselves. It’s an honour to make a difference for such an important cause that affects families around the world.”

This donation will support Together for Short Lives in its mission to be a lifeline for families who care for seriously ill children.

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 ??  ?? ■ Amazon Goes Gold EMA1, Kegworth
■ Amazon Goes Gold EMA1, Kegworth

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