Loughborough Echo

On the hunt for pieces missing from collection

MEMORABILI­A RELATING TO A LONG-CLOSED BREWER WANTED

- By STAFF REPORTER richard.percival@hotmail.co.uk brewerytra­ys.co.uk

MEMORABILI­A from a long-lost brewery could be sitting on shelves in Leicesters­hire, a collector believes.

Richard Percival, who has Britain’s largest collection of brewery trays, said he is hoping to find items missing from his collection relating to Thomas Salt & Co Ltd Brewery.

Richard, who lives in Rutland, said: “With time on my hands, I thought I’d use the Covid situation to try to track down some items that may well still exist in Leicester.

“I am a collector of brewery memorabili­a, or breweriana to give it the correct name. My other passion is my collection of memorabili­a from once Thomas Salt & Co, of Burtonon-Trent.

“That is why there are strong links to Leicesters­hire.

“Salt’s brewery was one of the big four brewers in Burton at the turn of the 20th century.

“They had offices in England, Scotland, Ireland and Germany.

“The old advert pictured demonstrat­es that the company had a branch office in Horsefair Street in Leicester.

“All their offices were not only promoters of Salt’s famous ales and stouts but also distributo­rs of their advertisin­g and promotiona­l materials.

“Salt’s produced all sorts of items, including mirrors, showcards, matchstrik­ers, ashtrays, jugs, coasters, pens, playing cards and even outside lanterns.

“The company’s trademark was a

Maltese Cross, which was registered in 1876. The business became a limited company in 1893 and was particular­ly well known for its pale ales.

“Sadly, due to poor trading, the business was purchased and closed by Bass, Ratcliff & Gretton Ltd in 1927.

“The photograph­s featured are just a few examples of Salt’s memorabili­a missing from my collection.

“If any reader could help me find anything from this brewery I’d be very grateful.

“There is a contact form on my website which features all the known pieces of Thomas Salt & Co Ltd and, of course, my extensive collection of brewery trays.”

E-mail or go to:

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 ??  ?? MISSING ITEMS: This page clockwise from left: 1910s jug; 1900s mirror; 1890s mirror; 1910s ashtray; 1890s ceramic coaster; Maltese Cross trademark. Facing page, a show card dating from the 1890s
MISSING ITEMS: This page clockwise from left: 1910s jug; 1900s mirror; 1890s mirror; 1910s ashtray; 1890s ceramic coaster; Maltese Cross trademark. Facing page, a show card dating from the 1890s
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