Discount card firm moves to new base
EMERGENCY AND HEALTH SERVICE MEMBERSHIP REACHES 2 MILLION
A COMPANY which operates a discount scheme for emergency workers has moved into a new head office.
Blue Light Card has relocated to a 21,000 sq ft office in Cossington, from Loughborough.
The move was needed after the business saw its workforce jump from 36 in April last year to its current figure of 94, after its membership numbers soared.
Blue Light Card runs a discount service for the emergency services, NHS, social care sector and the armed forces, which gives them access to special rates at 15,000 retail partners.
It was founded in 2008 and has more than two million members who get discounts online and on the high street, with offers available on restaurants, fashion, tech and days out. Companies it works with include Boohoo, Domino’s and Dunelm.
Eligible members pay £4.99 for a membership card which is valid for two years.
The new open-plan office site has 86 parking spaces, high ceilings, twisting staircases and industrialstyle decor.
It also includes kitchen and break out areas for staff, meeting rooms, and a fully equipped gym, along with a games area providing opportunities for staff to come together to socialise.
Blue Light Card now offers a flexible working policy for its staff.
The new premises are part of a refresh project carried out by Nottingham brand communications agency, Warbox, which will see updates to Blue Light Card branding across the board.
Warbox has supported the team on transforming the space, bringing the new branding and themes into the new office.
The four meeting rooms have been named after prominent figures in some of the main emergency sectors
– Florence Nightingale, Oliver Cromwell, Sir Robert Peel and James Braidwood. An additional room is being named 1018, which was the collar number of Blue Light Card’s cofounder and chief technology officer Steve Denny, who served as a police constable until 2013, when he left to focus on the company fulltime.
Blue Light Card also worked with MX Display for its brand installation work, and Office Principles which implemented the interior design. Chief executive Tom Dalby said: “We’ve always known how important the blue light community is, but this last year has highlighted just how crucial they are for keeping us safe and helping the world to get back to normal. “It’s fantastic to see how rapidly Blue Light Card has grown in the past year, but we could not have done it without the support of our 15,000 retail partners as well as our hardworking teams.
“With their help, we now have more than two million members. “Our culture is so important to us, and we know the office environment will be a big part in creating a firstclass employee experience.
“We’re committed to prioritising our staff’s needs, and we’ve taken this into account when designing our hub.
“This move marks a significant milestone for us and is a real testament to the hard work of each and every member of our team.
“Leicester is a central hub for so many in the Midlands, with easy access to Nottingham, Birmingham Derby and London, so it places us in the perfect location for further successes, too.
“We look forward to being able to help support even more NHS, social care and emergency services workers over the coming months, while thanking them for their unfailing hard work and dedication to keep the nation safe – especially this year.”
This last year has highlighted just how crucial the blue light community is
Tom Dalby