Alex’s Wish supporters thanked at special lunch
LEICESTERSHIRE charity Alex’s Wish has said thank you in person to the many people who continued to support its work throughout the pandemic.
About 160 supporters and guests attended a lemon themed Supporters Lunch, held at the Novotel Hotel in Leicester.
Emma Hallam, chief executive and founder of Alex’s Wish, said: “It was a great event and it was so good to be able to invite all our supporters, in person, to thank them for all they’ve done for us over the past 18 months.
“We talked about how amazing their support had been during this difficult time and all the developments in the projects and research that we’ve invested in.”
In line with its #BeMoreAlex campaign, launched with Brand Clear in March, Alex’s Wish used its motto “When Life Gives You Lemons make Lemon Meringue Pie”, to give the whole event a lemon theme.
Emma added: “Thanks to Wellbeing4Life and Spirit Healthcare, the room was filled with lemon scent, and everyone received goody bags containing lemon dinner mints, lemon bites, sherbet lemon and lemon tea.
“There was even lemon meringue pie for dessert provided by the hotel.”
The Supporters Lunch was sponsored by law firm Nelsons and 2 New Street Chambers, with Janine Edwards Wealth Management and Spirit Healthcare sponsoring the charity’s Business Club.
Alex’s Wish raises money to find effective treatments and ultimately a cure for Duchenne Muscular Dystrophy, an aggressive life-limiting muscle wasting condition which affects one in every 3,500 boys.
It was set up by Alex’s parents, Emma and Andy Hallam, in late 2012, after their son Alex was diagnosed with the condition.
We talked about how amazing their support had been during this difficult time
Emma Hallam, of Alex’s Wish