Students to have designs on accessing top prize

THE Access Group has launched a competition with Loughborough University, inviting fashion design and technology students to submit designs for a new capsule workwear wardrobe.

The winning design will be available to buy and will be eligible for a cash prize.

The brief asks students to design garments that are cool, comfortable, and, importantly, make staff feel good while wearing them. Students have been asked to ensure the collection encapsulates the business’s ethos, which is translated throughout its offices: a people-first aesthetic that is functional and design-led, instilling a real sense of pride in staff regarding where they work. A collection that suits hybrid working is an element they have also been asked to consider.

The competition forms part of the student’s firstyear degree course and they will spend the next 12 months working through three stages of the project: designing the collection, creating one complete outfit, then revealing the design in a runway fashion show.

Tete Soto, chief marketing officer at The Access Group, said: “We are a Loughborough business, proud to see the wealth of talent that comes out of the university every year.

“t’s important workwear offers an option suitable for everyone and we can’t wait to see how the designs from these incredibly talented students fit the brief.”