The Soho Hotel & Ham Yard Hotel

4 Richmond Mews, W1 / T: Piccadilly Circus / 7559 3000 / firmdale hotels.com

English country meets urban eccentric, spacious digs with fash buzz, prime posi and imbiber Refuel. Sib slicker Ham Yard / 1 Ham Yard, W1 / T: Piccadilly Circ / 3642 2000 / is a glorious jumble of eye-popping patterns, curiosities + smart perks.