Young wine ex­pert’s first taste of suc­cess

Macclesfield Express - - BUSINESS SME BUSINESS TIPS -

A YOUNG som­me­lier is pur­su­ing his dream after launch­ing his own wine tast­ing business.

Philip Critch­ley, a 26-year-old Durham Univer­sity grad­u­ate, de­cided to try and make his dream be­come a re­al­ity after fall­ing in love with wine while work­ing for a lead­ing su­per­mar­ket.

The young busi­ness­man, who lived in Mac­cles­field for eight years be­fore re­cently mov­ing to Hale and whose fam­ily still lives in the town, launched Provi­amo Vino in Oc­to­ber last year.

And de­spite only re­cently launch­ing his bur­geon­ing business, he has al­ready been named as one of the nine peo­ple in Cheshire to look out for in 2015 by Cheshire Life mag­a­zine.

He said: “As part of work­ing on the Co-oper­a­tive Group’s Business Man­age­ment Scheme I did a place­ment in the wine team.

“From that I be­came their Ital­ian wine buyer, re­spon­si­ble for buy­ing all Ital­ian wines in more than 3,000 stores.

“I now work for a lead­ing su­per­mar­ket wine sup­plier.

“Nat­u­rally, my role in­volves skills such as ne­go­ti­at­ing, tast­ing and hav­ing an in-depth knowl­edge of the mar­ket.”

Philip is now us­ing the skills he has learned to run wine tast­ings as Provi­amo Vino.

The business pro­vides wine tast­ing events for a range of clients.

Philip added: “Th­ese tast­ing ses­sions are com­pletely var­ied – for in­stance I work with some lead­ing solic­i­tor and ac­coun­tancy firms putting on for­mal client events, I run team build­ing and net­work­ing ses­sions, as well as much smaller events such as in­for­mal home tast­ings and birth­day par­ties.

“I tai­lor ev­ery tast­ing to the cus­tomer, so there is no set for­mat, but they can be as for­mal or as in­for­mal as re­quired.”

If you want to find out more about Philip’s business go to the web­site at www.provi­amovino. DE­SPITE pos­i­tive signs of eco­nomic re­cov­ery, SMEs across the re­gion re­quire in­creased support and flex­i­ble in­vest­ment in or­der to grow.

There are a grow­ing num­ber of prod­ucts in the mar­ket place, so if you’re look­ing to raise money, there are cur­rently more al­ter­na­tives than ever be­fore.

For a business owner this evolv­ing mar­ket may prove daunt­ing, there­fore ob­tain­ing good ad­vice to lo­cate the right fun­der and en­sure the business is in­vest­ment ready is vi­tal when fund­ing the growth of your business.

This week David Wright, from Maven Cap­i­tal Part­ners, gives his ad­vice on fund­ing business growth. ●● Cre­ate a solid set of forecasts

When pulling to­gether your forecasts en­sure the as­sump­tions are re­al­is­tic, make some pro­vi­sion for fail­ure as well as suc­cess.

For ex­am­ple, if you’re re­cruit­ing sales staff not all your new re­cruits will be star per­form­ers.

Also, if your business is yet to invest in a full-time fi­nance func­tion, look to ap­point an ad­vi­sor who will help you be­come in­vest­ment ready, en­sur­ing your forecasts can stand up to a dili­gence process. ●● Banks

A call to your bank is nor­mally the first port of call for many busi­nesses seek­ing fi­nance.

De­spite ev­ery­one hav­ing an opin­ion as to whether banks are lend­ing, it seems they are will­ing to support the ‘right’ op­por­tu­ni­ties, but what is now deemed ‘right’ has changed sig­nif­i­cantly as a re­sult of the past seven to eight years.

So if the an­swer you re­ceive from your bank is a ‘no’ don’t give up, there are more op­tions

●● David Wright, from Maven Cap­i­tal Part­ners

●● Philip Critch­ley

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