WE are halfway through the year and the SEO engine is still running at full steam.
While SEO may be going strong, the organic search landscape has changed considerably in the past couple of years and tactics which worked well in 2012 and 2013 could land you in hot water in 2015.
There are still some strong foundational elements which remain true and are worth revisiting, along with some new things to bear in mind when it comes to winning in modern SEO.
This week, Dawn Anderson from Move It Marketing gives her top things to do in your campaigns. ●● Do implement strong information architecture into your site structure
The usability of a website is one of Google’s priorities, so it should be yours.
Taking time at the beginning of a project to get your information architecture (IA) right is essential to the laying of your foundations. ●● Do include meta descriptions
Skipping meta descriptions is a common search marketing mistake, yet they are a vitally important element of any campaign.
Meta-descriptions have no bearing on rankings, but as the extra piece of information that shows up under links in search results, they act as a call to action for prospective visitors. ●● Do write great content
You have probably heard that Google loves content and maintaining a blog is essential for SEO.
However, only part of this is true – Google does love content, but only if it is high quality.
●● Dawn Anderson from Move It Marketing