Kit­ting out Team GB is star job for ex-swim­mer

Macclesfield Express - - BOSLEY TRAGEDY - STU­ART GREER

ASWIMMER whose Olympic dream was cut short by in­jury has ful­filled his am­bi­tion of wear­ing the Team GB badge – in un­ex­pected cir­cum­stances.

At 17 Jor­dan He­witt won bronze in the Na­tional Swimming Cham­pi­onships and was ear­marked for great things in the pool.

But the dream of rep­re­sent­ing his coun­try was shat­tered by a shoul­der in­jury.

Now 13 years on Jor­dan has fi­nally been given the chance to wear the il­lus­tri­ous Team GB logo af­ter sports chiefs se­lected his em­broi­dery firm to help dec­o­rate the new kit.

The jack­ets, track­suits and vests will be worn by Olympic box­ing gold medal­list Ni­cola Adams, Jade Jones, Jack Laugher, Sa­man­tha Mur­ray, Liam Phillips and Dan Purvis as part of a spon­sor­ship deal with Aldi ahead of the Rio 2016 Olympic Games.

Jor­dan, 30, who runs Mac­cles­field-based L and J Work­wear, said it was an hon­our to be asked to help dec­o­rate the kits.

He said: “As you can imag­ine once the em­broi­dery was done I cer­tainly didn’t pass up the op­por­tu­nity to put on some of the kit, but it was only to check the po­si­tion­ing was cor­rect. There was no strut­ting around the ware­house pre­tend­ing what could have been I can as­sure you.

“Jok­ing aside, be­ing able to help out Team GB was an hon­our. This has been a fan­tas­tic op­por­tu­nity for our com­pany to work on such a big pro­ject and on a per­sonal level it meant a lot be­cause of my swimming past.”

The or­der from Team GB came about af­ter a mar­ket­ing agency con­tacted Jor­dan and asked him to brand 100 gar­ments with the Team GB and Aldi logo within 24 hours.

Jor­dan and his staff worked through the night and de­liv­ered the fin­ished kits to Manch­ester ahead of a pub­lic­ity shoot fea­tur- ing Team GB ath­letes.

Jor­dan said: “Ini­tially I wasn’t told who the client was, it was very hush hush, but when I got told it was Team GB I was buzzing and it made the job that much more im­por­tant.”

Based at the Old Saw- mill on El­iz­a­beth Street, L and J Work­wear is a third gen­er­a­tion fam­ily firm.

It has also em­broi­dered work uni­forms for de­liv­ery firm DHL and the NHS.

It was founded by Ray He­witt, who handed it over to son Phil, and Jor­dan joined them three years ago.

Jor­dan said: “I am ea­ger to make a name for our­selves in the in­dus­try as a rep­utable, trust­wor­thy sup­plier. This latest job has re­ally helped.”

● For­mer na­tional level swim medal­list Jor­dan He­witt was de­lighted to be asked to em­broi­der Team GBs new kit at his firm, L and J Work­wear in Mac­cles­field

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