New job in Man­hat­tan for Andy

Macclesfield Express - - MOTORING -

A FOR­MER King’s School pupil who grew up in Tyther­ing­ton has landed a job in New York – but hasn’t for­got­ten his Mac­cles­field roots.

Andy Plews, 57, has started a job in Man­hat­tan as di­rec­tor of com­mu­ni­ca­tions for not for profit com­pany ideas42, which uses be­havioural science to bring about changes in ar­eas in­clud­ing health, ed­u­ca­tion and energy – some­thing Andy says ben­e­fits mil­lions of peo­ple around the world.

Andy grew up in Tyther­ing­ton and his mum Dr Christina Plews, 88, still lives there. His dad Bill Plews, a NHS med­i­cal of­fi­cer, died in 2000.

Andy was at school with Steve Mor­ris of New Or­der and Joy Di­vi­sion and met him at a show in Mil­wau­kee last year. He’s mar­ried to Dor­e­ith and has sons Cal­lum, 24, at New York Univer­sity and Jor­dan, 21, at North­east­ern Univer­sity in Bos­ton.

Andy moved to the US in 1998 to work for United Air­lines and was head of media re­la­tions on the day of the 9/11 terror at­tacks.

He later worked in Canada with Bank of Mon­treal.

He said: “In my new job we work with be­havioural science to al­le­vi­ate tough so­cial is­sues in­clud­ing health, ed­u­ca­tion and poverty.

“Be­havioural science helps us un­der­stand hu­man be­hav­iour and why peo­ple make the de­ci­sions they do.

“It’s great work­ing for an or­gan­i­sa­tion that does so much.

“I’m ex­cited about be­ing in New York but when you grew up in Mac­cles­field, it’s some­thing that’s al­ways with you and I travel back as of­ten as I can.

“We have an an­nual get to­gether in Bolling­ton or Rainow which makes a won­der­ful con­trast with the crazi­ness of New York.”

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