New job in Manhattan for Andy

A FORMER King’s School pupil who grew up in Tytherington has landed a job in New York – but hasn’t forgotten his Macclesfield roots.

Andy Plews, 57, has started a job in Manhattan as director of communications for not for profit company ideas42, which uses behavioural science to bring about changes in areas including health, education and energy – something Andy says benefits millions of people around the world.

Andy grew up in Tytherington and his mum Dr Christina Plews, 88, still lives there. His dad Bill Plews, a NHS medical officer, died in 2000.

Andy was at school with Steve Morris of New Order and Joy Division and met him at a show in Milwaukee last year. He’s married to Doreith and has sons Callum, 24, at New York University and Jordan, 21, at Northeastern University in Boston.

Andy moved to the US in 1998 to work for United Airlines and was head of media relations on the day of the 9/11 terror attacks.

He later worked in Canada with Bank of Montreal.

He said: “In my new job we work with behavioural science to alleviate tough social issues including health, education and poverty.

“Behavioural science helps us understand human behaviour and why people make the decisions they do.

“It’s great working for an organisation that does so much.

“I’m excited about being in New York but when you grew up in Macclesfield, it’s something that’s always with you and I travel back as often as I can.

“We have an annual get together in Bollington or Rainow which makes a wonderful contrast with the craziness of New York.”