Tee Co and pop star team up for suc­cess

Macclesfield Express - - BUSINESS SME BUSINESS TIPS -

A POP star has joined forces with two Mac­cles­field broth­ers to launch a new T-shirt line.

Bipo­lar Sun­shine, real name Adio Marchant, is kit­ting out his grow­ing fan base with a new T-shirt line fus­ing mu­sic, art and fash­ion.

The for­mer Kid Bri­tish front­man has teamed up with up-and-com­ing la­bel Tee Co to cre­ate the range, us­ing art­work de­signed by his fans in an online com­pe­ti­tion.

The start-up, founded by broth­ers Rick and Jon Og­den, of­fers a plat­form for artists to show­case their de­signs on its T-shirts as well as rais­ing money to buy art sup­plies for or­phan­ages and chil­dren’s homes in de­vel­op­ing coun­tries.

Adio said: “They had a stand at one of the fes­ti­vals I was play­ing at and I was in­ter­ested in the way they were go­ing about things.

“I thought it would be great to link up and cre­ate some­thing to­gether.

“We’re both mov­ing in a sim­i­lar di­rec­tion – on­wards and up­wards.”

The win­ning de­signs, by Sam Pickering and Con­nor Pe­ploe, in­clude a por­trait of Adio and a sim­ple but sur­real space scene inspired by his song Deckchairs on the Moon.

Rick said: “We wanted to bring the two things to­gether – mu­sic and art. We were re­ally im­pressed with the de­signs that came through.”

The T-shirts are al­ready fly­ing off the shelves while fans ea­gerly await Adio’s de­but al­bum.

Tee Co started trad­ing in March last year and is now a 24-hour op­er­a­tion af­ter Jon re-lo­cated to Perth, Western Aus­tralia.

The broth­ers saw a £25,000 turnover in the first year and £80,000 pre­dicted in year two.

The dy­namic duo now boast dozens of de­signs, in­clud­ing trippy graph­ics and fa­mous icons, from dif­fer­ent artists in­clud­ing Manch­ester-based Dom Allen and Ta­tiana Titi­mova.

The com­pany also fea­tures its own in-house de­sign team.

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