Brew­print for suc­cess

Macclesfield Express - - MACCLESFIELD PEOPLE -

Name: Chris Stair­mand. What do you do?: My com­pany Brew­tique is an ar­ti­san bot­tled beer shop with over 700 dif­fer­ent beers from all over the world. We have a small area to drink in too. What prompted you to start your own busi­ness?: I have ran pubs in Mac­cles­field for over eight years and no­ticed how the beer in­dus­try was chang­ing. See­ing the growth in in­ter­est for good beers from smaller brew­eries, I de­cided on open­ing Brew­tique to give cus­tomers the range of beers to cater for most peo­ple’s palate. What do you think sets your busi­ness apart from the rest?: Our range is great, and very broad; but mostly it is the ser­vice which our cus­tomers re­ceive. We pride our­selves on our knowl­edge and abil­ity to find the right beer for the cus­tomer. I have em­ployed Tom to man­age the shop, and he has a mas­sive knowl­edge in beer and brew­ing. So much so he is the chair of the Mac­cles­field Home­brew As­so­ci­a­tion. What do you en­joy the most about do­ing this?: For me it is about in­tro­duc­ing peo­ple to beer, the range of styles that are avail­able now, and the pos­si­bil­i­ties that is has for food-match­ing. I also re­ally en­joy the so­cial side of the trade, the friendly beers, the talk­ing and ban­ter. How long have you been in the busi­ness?: I’ve ran my own pubs for over eight years now, but like most I’ve been train­ing my beer palate since 18 What’s the best thing about Mac­cles­field?: The prox­im­ity to so much, from beau­ti­ful coun­try­side, to bustling cities. Some great pubs and bars, great brew­eries, and a re­ally good com­mu­nity. Where is your favourite place in Mac­cles­field?: Apart from Brew­tique or The Wharf (my pub on Brook Street), it’d have to be Higher Fence Road with the canal, Swan’s Pool, the ‘se­cret steps’. It’s a lovely place to live near and walk around daily with my dog. What’s the fun­ni­est or most un­usual thing to have hap­pened: We get asked for all sorts of dif­fer­ent beers in the shop, but the one that sticks in my mind is the mo­ment of re­al­i­sa­tion on a fe­male cus­tomer’s face when she re­alised that she pre­ferred the Bel­gian Lambic beer I’d in­tro­duced her to over the white wine she’d drank for the pre­vi­ous 20 years. If you could choose any­one, who would be your dream cus­tomer and why?: Prob­a­bly Pete Brown, the au­thor who has writ­ten many great books on the trade. He is re­ally learned, and I’d imag­ine him a great con­ver­sa­tion­al­ist over a beer. What ad­vice would you give to any­one think­ing of set­ting up in busi­ness?: Re­search your lo­ca­tion, your com­pe­ti­tion, and your prospec­tive cus­tomers. Then re­search more! But, most im­por­tantly, just do it! You can­not suc­ceed un­less you try. Do you have any spe­cial events planned for the fu­ture?: Tues­day, Jan­uary 26 - Mac­cles­field Home­brew Meetup Thurs­day, Fe­bru­ary 25 - Beer Tast­ing - £12pp For more in­for­ma­tion, Chris Stair­man - Di­rec­tor E-mail: chris@brew­tique. Tom Lewis - Man­ager E-mail: info@brew­tique. Twit­ter @brew­tiquemacc

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