Free ad­vice helped put fledg­ling fi­nance firm on the money

Macclesfield Express - - BUSINESS - STU­ART GREER

AY­OUNG en­tre­pre­neur has been given a boost thanks to an ini­tia­tive which of­fered him free busi­ness ad­vice.

Alex Heylings founded Nova Com­mer­cial Fi­nance two years ago.

His fi­nance bro­ker­age busi­ness of­fers fi­nan­cial ad­vice as al­ter­na­tive to the big banks.

But de­spite hav­ing de­vel­oped part­ner­ships with more than 200 com­mer­cial lenders he needed help get­ting more cus­tomers.

Alex sought the help of En­ter­pris­ing Mac­cles­field, a ven­ture launched in 2015 which aims to be a one-stop-shop for free ad­vice and sup­port to any­one want­ing to set up their own so­cial or com­mer­cial en­ter­prise.

Alex was put in con­tact with sales and mar­ket­ing ex­pert, Ray Clarke, di­rec­tor at Shap­ing Busi­ness, who of­fered a free ad­vice ses­sion.

It helped him de­fine his ideal clients and ways of mar­ket­ing the busi­ness. Alex was also helped with ad­vice on up­dat­ing his web­site.

Alex said: “I didn’t re­ally know how to ap­proach my cus­tomers. So I needed peo­ple who could sup­port me, who would help me find my cus­tomer and help me un­der­stand my client bet­ter.”

Alex has praised the work of En­ter­pris­ing Mac­cles­field, and has even signed up as an ad­vi­sor to other peo­ple look­ing for help.

He said: “The ad­vice we re­ceived through the En­ter­pris­ing Mac­cles­field pro­gramme was ex­cel­lent.

“It def­i­nitely helped us to fo­cus our mes­sage bet­ter and has cer­tainly saved us from wast­ing time and our mar­ket­ing bud­get in ar­eas where we were un­likely to see a re­turn on in­vest­ment.”

Ray Clarke from Shap­ing Busi­ness said: “As a re­sult of the sup­port from En­ter­pris­ing Mac­cles­field, Nova Com­mer­cial Fi­nance redi­rected mar- ket­ing ex­pen­di­ture which had been planned into more fo­cused mar­ket­ing op­por­tu­ni­ties.

“In ad­di­tion, the busi­ness suc­cess­fully re­vised key mar­ket­ing mes­sages to fo­cus more on how Nova Com­mer­cial Fi­nance can ad­dress spe­cific client needs.

“This in­cluded re­align­ing the web­site around his tar­get mar­kets and fo­cus­ing his ser­vice of­fers to be more rel­e­vant to each mar­ket.”

En­ter­pris­ing Mac­cles­field is run by a Make it Mac­cles­field, a Com­mu­nity In­ter­est Com­pany which runs projects to raise the pro­file of the town.

For more in­for­ma­tion visit en­ter­pris­ing mac­cles­field.co.uk

Alex Heylings founded Nova Com­mer­cial Fi­nance two years ago

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