Uni student wins contest with food industry essay

A MARKETING student has won an award for an industry competition.

Lucy Heywood, who is from Macclesfield and in her second year of studying for a BA (Hons) in Marketing Management, impressed judges with her essay on changing consumer attitudes to the food industry.

She was awarded £100 and a site visit to JDM Food Group, a food manufacturing business which ran the competition in conjunction with Lincoln International Business School (LIBS).

Lucy said: “I’m really proud of myself because I really had to try hard. I wrote about descriptive stimuli, focusing on visual imagery and the decisionmaking process, but I enjoyed writing about it as JDM is obviously a food manufacturer and I love cooking.”

Darren Bevan, commercial director of the Boston-based business, worked with academic staff from the university to evaluate the essays and determine the three best submissions.

Darren said: “The standard of the work submitted was brilliant and as a result of the process we’ve realised that there’s probably some areas of the business that we could look to improve.

“Millennials are a key part of our business both today and tomorrow, and it’s great to have the students’ insight and do more to attract them to our business.”

Peter Mount, module leader in buyer behaviour at LIBS, said: “The standard and insight of the students’ work, particularly that of the

Lucy Heywood with Darren Bevan, commercial director of JDM Food Group prize winners, in response to this challenging and very time constrained assessment was outstanding.”