Waste firm sets itself apart from rest

A WASTE management company has appointed a new public relations firm to head up its communications.

Food waste and Energy-from-Waste (EfW) expert, Tidy Planet, has appointed technical public relations specialist Scriba PR to help fuel its 2018 growth strategy.

The company, which has 17 years of experience, specialises in organic waste has become internationally renowned for supplying innovative, waste-recycling products.

James Taylor, Tidy Planet’s director, said the appointment was a significant step.

He said: “It was clear that Scriba PR would be the perfect fit for boosting Tidy Planet’s visibility within the industry. The team’s extensive experience with the waste management and recycling arena – including their established media contacts – will be key to achieving our growth objectives for the coming year.”

Katie Mallinson, founder of Scriba, said the waste firm was leading the sector.

She added: “Tidy Planet’s forward-thinking waste-to-resource approach is what really sets them apart from competitors.

“Failing to responsibly manage surplus materials is something many companies are guilty of, but Tidy Planet’s innovative technology is enabling them to do incredible things with otherwise redundant resources.

“We’re now looking forward to raising their profile within the industry by building up their media relations in the UK and overseas, as well as enhancing their presence online.”