Client win for web firm

A SAVVY tech firm has been appointed to carry out a web redesign for a home care firm.

User experience agency, Sigma, based in Macclesfield, will carry out the renovation for Home Instead, which offers support to the elderly, allowing them to stay in their homes for as long as possible.

Sigma has been brought in to improve the user experience across the company’s national website and network of local websites - of which there are more than 200.

The project will see Sigma’s specialist team create a plan which examines the needs and challenges of Home Instead’s core customers.

This will be used to define a new content plan and structural outline for the website with customer experience at its core.

They will work with Home Instead’s in-house design team and other agencies come up with ideas for visual content and making the site work better for its users.

Hilary Stephenson, managing director of Sigma, said : “Great websites are no longer just about presenting information on a page. Clarity, ease of use and ability to complete tasks really count towards an engaging user journey, and we’re passionate about helping organisations such as Home Instead to provide this for their customers.

“Our experience in the sector means that we’re well placed to deliver the brief – and we’re looking forward to doing so in collaboration with Home Instead’s digital team and other experts in the field.”

Inn Koo-Tang, project lead and digital marketing Officer for Home Instead Senior Care, said Sigma share their values.

She added: “We are delighted to have Sigma on board to help us scope out our new website and help us engage our core target audiences.

“It is also important that our chosen agencies are able to appreciate our culture and values and develop a connection with our franchisees. Sigma have quickly demonstrated a deep understanding of our brand and ways of working.”