Tech company to double staff as sales climb
MEDIACITYUK-BASED FORMISIMO HELPS BUSINESSES IMPROVE THE CONVERSION RATES OF ONLINE PLATFORMS
FAST growing technology company Formisimo has more than doubled its revenues year on year.
The start-up helps businesses improve the conversion rates of online platforms by predicting whether or not a consumer will complete an online purchase.
The start-up has added over a hundred new customers from North America, Europe, Asia and the UK.
Revenue outside of the UK now represents 40 per cent of total turnover.
The team of six, based in MediaCity, has recruited two additional employees with vacancies for a further two to be filled.
The team plans to grow to 12 in the next year.
Alongside the growth in the team, the founders have increased the focus of the business on employees, adding individual training budgets, structured feedback sessions and a significant bonus scheme.
The new roles have been created within the development and sales teams.
Vojta Petrus has joined the team as outbound marketing manager.
The former president of Manchester Entrepreneurs Society was a student VC at Campus Capital. Thomasz Dobrzycki has taken the role of data engineer. He was formerly a data scientist at Sainsbury’s and SnapRapid and holds a masters in digital signal and image processing.
Formisimo CEO and founder Al Mackin said: “We’ve seen significant growth both inside and outside the UK. Gambling, financial services and travel are vibrant sectors for us, and we count the leading agency networks in Europe and North America as clients. “Companies are turning to Formisimo because of the depth of insight that we offer, and the tangible improvement we can give to the bottom line. We’re the market leader for Form Analytics and our insight drives significant revenue uplift. “The growth in our team represents the ambitions of the board and the founders, driven by the demand we see in the market.” Formisimo’s investors include Seedcamp, Publicis Groupe, the North West Fund and Creative England. The board is made up of exMimecast COO Keith Wallington and ex-Apple MD (Europe) and OpenTable Europe founder David Pritchard. Al Mackin, founder and CEO, Formisimo