Bee in the City creates a buzz with Manchester businesses
FIRMS SIGN UP TO SUPPORT FANTASTIC ART TRAIL
FIRMS have signed up to support the city’s biggest-ever public art trail.
Bee in the City will see more than 80 of the super-sized insects installed at some of the city’s biggest landmarks and cultural gems in July.
The project is being brought to the city by global public art producer Wild in Art, whose previous work has included the Great North Snowdogs in the north east and Liverpool’s Superlambananas.
Some of Manchester’s leading businesses have backed the project by sponsoring individual bees including Pinsent Masons, Manchester Central, Manchester Arndale, Ellis Brigham, Great Northern Warehouse, Deloitte, LDC, BDO, The Printworks, The Oast House and DWF.
The trail which arrives in July for nine weeks has also secured four official sponsors.
U+I Group PLC, which is leading the regeneration of the historic Mayfield site near Manchester Piccadilly Station, will provide vital space for sculpture painting and storage at the site.
TfGM will partner with Bee in the City to help visitors making a bee-line for the trail explore the bees by Metrolink, train, bus, bike or on foot. Construction company Mace will provide plinths upon which the bee sculptures will be displayed across the city and Marketing Manchester will promote the event.
Helen Ridge, head of Pinsent Masons’ Manchester office, said: “We see this as an unprecedented creative opportunity to raise our profile, promote our brand values and support our long-term commitment to inspiring young lives in our local communities.” Sir Richard Leese, leader of Manchester council, said: “It’s fantastic that so many national and local businesses are supporting Bee in the City this summer.
“We’re confident that it will be one of the most spectacular public art events the city has ever seen. I would urge you to get involved, and bring your friends and families to Manchester to follow the trail and enjoy this incredibly accessible event.”
Sally-Ann Wilkinson, director of Wild in Art said: “It’s important that Bee in the City celebrates everything that makes Manchester so characterful, including its businesses, organisations, communities and individuals. This event is created for and by Manchester and we are thrilled that the business community is both understanding and embracing its unique promotional potential.”