Chef Nutter is creating vegan frozen meals
POPULARITY OF PLANT-BASED DIET INSPIRES PARTNERSHIP
GROUNDBREAKING vegan chef Matt Nutter is helping to develop a new frozen range for the Authentic Food Co.
The culinary wizard behind The Allotment Vegan, in Stockport, is working with the Wythenshawebased company as a consultant chef to tap into the growing plantbased food trend.
Nutter’s cauliflower hot wing poppers, a popular dish at his restaurant, will be translated into the new range which will be launched this summer.
Nutter said: “I’ve been eating and cooking vegan for over 10 years and have seen so much change in that time.
“The lifestyle was once considered to be limiting in terms of food but the trend has exploded over the past few years with restaurants everywhere now offering vegan options, but these dishes can often be uninspiring. Through the partnership with The Authentic Food Co, I want to take mainstream vegan food to the next level and my mission is to create an incredibly flavoursome and inspiring range that is more accessible in supermarkets and restaurants, and will entice non-vegans as well as those who live a plant-based life.”
The Authentic Food Co hopes to tap into a market of 500,000 UK vegans - an increase of 360 per cent in 10 years and the surge in popularity of alternative diets such as flexitarian and
Nik Basran, managing director of The Authentic Food Co, added: “We’ve been in the food manufacturing industry for over 30 years, pescatarian. creating bespoke ranges that tap into key trends to help our customers reach a wider audience, and we’re confident that vegan is the right next step for us. “A lot of our customers come to us with requests for freefrom or vegan solutions that go beyond vegetarianism and also appeal to a more health conscious consumer.” Basran said: “With Matt’s credentials and creative flair, he’s the right man for this partnership and is light years ahead of others in the industry. “We’ve got big plans for our vegan range and this partnership marks the first step on our vegan journey which we anticipate will continue to grow for years to come.” Nik Basran