Boomhoo! Sales surge at retailer
AMERICAN heiress Paris Hilton has launched her own fashion collection with Manchester’s Boohoo. com.
The new range has been unveiled just in time for summer – with key pieces including leopard print dresses, blingy crop tops and even a top in honour of her pampered pooches.
Northern Quarter-based Boohoo say the range is inspired by iconic trends that Paris pioneered when she first rose to fame as a reality TV star in the early 2000s.
The collection will go on sale from June 20 – and is expected to fly out.
Paris, 37, co-designed her new 70-piece collection, which includes a range of ready-to-wear and swimwear that recreate her favourite trends and fashion moments since the turn of the millennium.
They include animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, all pink everything, and cheeky slogan pieces that boast her famous mottos like ‘That’s Hot’.
MANCHESTER fashion brand Boohoo has posted surging sales in the first quarter as it pushes ahead with ambitious expansion plans.
Group sales at the online retailer, which is based in Ancoats, soared 53 per cent to £183.6m in the three months to May 31.
The firm – which includes Boohoo, Pretty Little Thing and Nasty Gal – has seen strong revenue growth and market share gains across all geographies with UK sales up 49pc and international sales up 60pc.
The main Boohoo brand brought in £97.2m, up 12pc, while Pretty Little Thing delivered £79.2m, up 158pc, and Nasty Gal made £7.2m in the first quarter.
Bosses said trading during this period had been strong and ‘in line with expectations.’
For the full year they expect group revenue growth to be 35pc to 40pc with adjusted EBITDA margin between 9pc to 10pc.
Joint-CEOs Mahmud Kamani and Carol Kane said: “We are very pleased with the group’s results for the first quarter of the financial year.
“Our multi-brand strategy is delivering above-market rates of growth globally. Significant market share gains have been achieved in all of our key focus markets, with our compelling combination of the latest fashion at incredible prices, backed by great customer service resonating strongly with our customers.
“The scale of group revenue is aligning with our ambition to become one of the dominant global online retailers and our focus on profitability continues to deliver industry-leading margins.
“Our infrastructure continues to see record levels of investment as we invest ahead of our growth curve and develop a distribution network capable of supporting £3bn of net sales globally.
“The distribution centre extension and automation project at Burnley remain on track to complete towards the end of the financial year, with Pretty LittleThing’s move to its own warehouse expected to complete early in the second half of the financial year.
We remain highly encouraged by our performance in the first quarter and confident of our expectations for the remainder of the year and beyond as we continue to execute on our winning strategy.”
Mahmud and family recently appeared in the new Sunday Times Rich List, with an estimated £1bn fortune.
Since 2016, boohoo.com has executed successful campaigns and design partnerships with famous faces including Paris Hilton, Zendaya, Jordyn Woods, Charli XCX, Stella Hudgens, and Chantel Jeffries, as well as young celebrity stars Sailor Brinkley Cook and Elisa Johnson.