Nutrition firm set to feed Sharks
PREMIERSHIP Rugby side Sale Sharks has chosen a Cheshire-based firm to be the club’s official sports nutrition provider.
Myprotein will work closely with the club’s nutritionists and coaching teams to provide the first-team squad – including England stars Denny Solomona and Tom Curry – and the Sharks Academy with a wide range of its products and supplements.
The global brand, which was acquired by The Hut Group in 2011, operates localised websites in 52 countries and 33 languages.
It now sells the largest range of sports-nutrition supplements in the industry to six million customers worldwide.
Ex-England and Sale Sharks winger Mark Cueto, the club’s commercial director, said: “As a player, Myprotein was a nutrition brand I used and held in very high regard so it’s fantastic to be officially bringing them into the Sharks family.
“This partnership brings together two huge brands from the North West region and it comes at a great time for us with pre-season training just getting under way.
“As we look forward to an exciting season ahead, we’re really pleased to have such a well-respected sports nutrition brand by our side.” Rick Swaby, head of sports science at Sale Sharks, added: “Myprotein is a fantastic sports nutrition company that can offer us a vast, high-quality range of products that are already Informed-Sport approved for the specific needs of our players. “Getting the right nutrition is so important in top level sport – from building strength and increasing fitness levels right through to recovery after training and games. “Small margins can make all the difference and a lot of our players already use Myprotein products as part of their nutrition programmes, so it’s great that the entire squad will now be able to benefit from the full range of products.” The Sharks squad, including recent signings Chris Ashton and Rohan Janse van Rensburg, have already started an intense pre-season schedule, with the first team training up to three times a day in preparation for the season curtainraiser against Wasps on September 2. A spokesperson from Myprotein at The Hut Group, said: “We’re delighted to have confirmed a new partnership with Sale Sharks, reinforcing our commitment to sport in the UK and strengthening our ties with top-level rugby clubs in our local community. “It’s a perfect partnership and we’re confident we can help fuel the club’s success this season, from the training ground right through to the pitch during each and every match.”
As a player, Myprotein was a nutrition brand I used and held in very high regard Mark Cueto