AJ Bell secures group
INVESTMENT platform AJ Bell has announced the acquisition of a group of companies which it hopes will enhance its mobile technology for advisers and its clients.
The deal for the Bristol-based Adalpha group of companies, including Ad Alpha Solutions, has been agreed for an undisclosed sum.
Adalpha is currently developing a mobile-focused platform proposition for financial advisers.
AJ Bell has said it believes that this “simplified proposition has the potential to complement” the company’s existing adviser platform business, AJ Bell Investcentre.
All of Adalpha’s staff will transition to AJ Bell. Andy Bell, chief executive of AJ Bell, said: “Financial advisers need a variety of propositions to match a diverse range of client needs.
“The Adalpha team are working on a simplified, mobile focused platform service that will broaden our offering to financial advisers and help them service a wider base of clients.”
Dave Tanner, chief executive of Adalpha, added: “Our vision has always been to develop technology that helps financial advisers service a greater number of clients. Advisers should have the choice and capability to deliver their service remotely or face-to-face.
“As part of AJ Bell, we will be able to further develop our mobile-led services and help increase clients’ engagement with their adviser.”
The move comes days after AJ Bell confirmed Baroness Helena Morrissey is set to be its new chair.