Manchester Evening News

How BT is helping small businesses to grow digitally

FROM FAST INTERNET DEALS, FREE DIGITAL WEBINARS TO A NEW DIGITAL MARKETING HUB, BT IS HELPING SMALL BUSINESSES REACH NEW HEIGHTS

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remotely from home than ever before and having a reliable and fast broadband service is now more

With the majority of businesses pandemic, a recent survey by Small in the last year. With many of the country’s smallest business owners are feeling financiall­y squeezed, BT has come up with its best value full-fibre broadband packages yet with a range of different speeds (150mbps to 800mbps) to suit different business needs. Full fibre broadband is a direct connection to a home or business, not to the box out on the street, making it a reliable,

With a shift to an increasing­ly digital-first world, almost 74% of small firms have also increased understand the importance of using social media to reach more customers online, 40% of the 5.8m

s in the UK (2.4m)* aren’t using paid digital media advertisin­g and nearly half of them say digital marketing is the area they need

BOOST

equipped with the digital tools and support they need to help their business reach new heights.”

“They can reach a much bigger audience by using the power of digital advertisin­g, but many lack the time, money, and confidence

ur new advertisin­g campaigns are reaching the right customers, in the right

IGITAL

businesses can get automatic recommenda­tions around the best keywords, ad copy and media spends to include in their

OW DOES THE DIGITAL PLATFORM WORK?

right from the start - the BT team are experts in how to optimise activity and it’s been a real learning

ur campaign has turned enquiries into conversion­s and that,

Customers can register their interest to receive a call from one of BT’s dedicated team of digital marketing experts to help them choose the service level that’s right

ENTORING

In order to help small businesses recover and boost their digital presence, BT has teamed up with Google to offer free one-to-one mentoring sessions for UK small

The ‘Get mentored, Get growing’ campaign offers advice from known establishe­d business owners on a variety of areas, including digital marketing, social media, and

There is also the chance to gain expert advice from BT and Google,

and live training to help build and grow your business.

For more informatio­n visit BT’s website https://www.bt.com/ skillsfort­omorrow/with-Google

All the figures, with the exception of *, are according to research carried by Small Business Britain in partnershi­p with BT in September 2021, based on 1,000 small business owner respondent­s.

* IAB report: Powering Up: Helping UK SMEs unlock the value of digital

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