IT’S THE WHEEL THING
EUROPEAN FIRST AS CITY TO HOST CELEBRATION OF FAMOUS TOY CARS
AN event celebrating the miniature toy cars of Hot Wheels is coming to Manchester as it reaches Europe for the first time.
The Hot Wheels City Experience will make its European debut in the city in August and September.
Billed as an event for all the family, it will “bring the legendary toy cars to life” across a series of immersive stations and interactive activities.
Organisers say the event “guarantees surprises for families and devoted collector fans alike, inviting them on a captivating journey fuelled by creativity, playfulness, nostalgia, and cutting-edge technology”. The Hot Wheels City Experience will take over the BEC Arena at Trafford Park from August 13 through to September 12.
The 6,000 sq metre experience will provide fans of all generations with the opportunity to step through a “nostalgic and educational journey”. It will consist of 10 stations including a design centre, immersive museum, playground, gamer zone and Hot Wheels Lab.
Fans will be taken on a journey through the colourful world of Hot Wheels, starting with an introductory video in the briefing room, taking a deep dive into the history and culture of the brand, and a fun trivia quiz. The next station features an immersive museum and expo where visitors can enjoy an exclusive glimpse into the best of the Hot Wheels collections including graphics with the history of Hot Wheels, classic arts of the brand, and the Hot Wheels life-sized cars.
Alongside the museum and expo, visitors can immerse themselves in the Gamer Zone, tailored for console enthusiasts and gamers eager to show off their skills. Moving on to the Design Centre, the latest technology is used to introduce vibrant colour and graphic projection mapping onto virtual cars, and there are further stations to let the imagination run wild including a digital “build your own car” and painting workshop where kids and adults alike can freely create and have their work emailed to them or projected on the venue walls.
The Hot Wheels Lab provides an area for fans to play with the most popular Hot Wheels toys including giant tracks and pre-built racecourses where the “Hot Wheels
Challenge Accepted Championships” take place, alongside the opportunity to win sprizes.
During a visit, guests are encouraged to capture their day out with a series of extraordinary backdrops and photo opportunities with some of their favourite car models.
● Tickets will be available on general sale at 10am on April 26 from Live Nation and Ticketmaster.