‘It’s so easy to get out there’

Mats Jonsson is the owner of Magic Motor Experience (magicmotorexperience.com) and as local to the area as locals can possibly get. In fact, he was born on the same farm his tours are run from. His knowledge of the area is invaluable, and his guided fly-ride packages make it ridiculously simple to ride through Sweden – and even further afield.

Mats runs five, seven or 10-day adventure trips through Sweden, as well as an incredible eight-day trip to Norway, taking care of almost everything. All you have to do is choose whether you want to ride Yamaha’s trusty XT660R or their new Ténéré 700, book a flight, pack your riding kit and bring some beer money for the evenings.