Lat­est sales stats re­veal new bike buy­ing habits


Bri­tish bik­ers have turned their backs on mid-ca­pac­ity bikes and sports­bikes, with large-ca­pac­ity tour­ers and low-ca­pac­ity trail bikes lead­ing the way, ac­cord­ing to new stats re­leased last week. A poor month for ad­ven­ture bike sales saw them drop 20% com­pared to last year, while the year-to-date fig­ure is rel­a­tively flat. BMW’s R1200GS and GS Ad­ven­ture lead the way, closely fol­lowed by Honda’s Africa Twin. Those three mod­els make up over 30% of the cat­e­gory’s to­tal sales. The Su­per­sport cat­e­gory ended the month more than 40% down, even with the launch of Du­cati’s Pani­gale V4, which leads the seg­ment with 74 reg­is­tra­tions, which was 10% of the seg­ment. The big­gest growth came in the Un­der 650cc seg­ment (up 32%), spear­headed by a 27% in­crease in the trail bike cat­e­gory.

All these fig­ures point to­wards a po­lar­is­ing bike mar­ket, led by the ex­pen­sive 1000cc+ ad­ven­ture bikes and propped up by low­ca­pac­ity trail bikes at the bot­tom. Scooter sales con­tinue to freefall (down 36% in April), with much of the blame be­ing laid at the feet of neg­a­tive press around ma­chette-wield­ing crim­i­nals us­ing them as their get­away ve­hi­cle of choice. Lon­don has seen a 20-30% fall in mo­tor­cy­cle sales, while more ru­ral ar­eas have seen dou­ble digit in­creases.

BMW’s R1200GS shows no sign of los­ing its ap­peal

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