Forbidding fruit

Healthy snacks can prevent you from being seduced by supermarket sirens

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If your weekly ‘big shop’ is often derailed by the pastry-scented lure of the baked goods aisle, then an apple a day might do more than just keep the doctor away. According to a study published in the journal Psychology And Marketing, people who ate an apple before shopping bought 28% more fruit and vegetables than those who ate a cookie, and 25% more than those who ate nothing. The researchers concluded that a healthy snack put the shoppers in a healthier mindset, which steered them towards making better choices. And when the self-service checkout sends your stress hormone levels rocketing, extra fibre-rich fruit and veg can help with that too.