Seaf airer
Finisterre’s new collection of stylish, functional outdoor clothing also does its bit for charity and the environment
Finisterre is more than just an outdoor clothing company.
Born out of a love for the ocean and surfing culture, it’s known for developing sustainable and functional clothing – not only for surfers but also for but anybody who loves the sea. And now the label is taking that devotion one step further.
Finisterre is collaborating with the Royal National Lifeboat Institution (RNLI), one of the world’s oldest life-saving charities, on a collection of clothing launching this autumn. The two organisations share many of the same values, not least a commitment to protecting the environment. Finisterre’s collections include waterproof jackets that are free of fluorocarbons (particles that pollute the ocean), as well as organic denim and knitwear made from 100% British Merino wool. The RNLI collaboration collection includes FC-free waterproof jackets, knitwear, sweatshirts and accessories, including a beanie and socks – all designed to protect from the harsh winter elements.
“The RNLI collaboration means a lot to me personally,” says Tom Kay, founder of Finisterre, which is still based at a clifftop workshop in St Agnes, Cornwall. “To work with the RNLI on this limited-edition range was a big moment for us. The resulting product embodies our shared love and respect for the ocean, a seafaring heritage and the hardiness of the human spirit.” And it’s not just a collaboration in name only – 10% of the proceeds from the collection’s sales will go to the RNLI. finisterre.com